Mastering Digital Marketing in Modern Era

About Course
Module 1: Digital Marketing & Funnel Creation
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Understand the digital landscape & growth strategies
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Learn funnel stages: Awareness → Engagement → Conversion
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Build funnels for different business models
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Explore lead gen, webinar, and launch funnels
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Integrate email automation with tools/workflows
🔹 Module 2: Copywriting, Design & AI Content Creation
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Write platform-specific, high-converting ad copy
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Master SEO & social media copy for visibility
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Design ad creatives with proven techniques
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Create reels, shorts, 2D/3D animations for ads
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Use CGI & AI to enhance storytelling/videos
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Leverage trends, hashtags & music for reach
🔹 Module 3: Organic Marketing – SEO & Social Media
SEO:
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Build tailored SEO strategies for any business
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Use AI for keyword research & content optimization
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Implement on-page, off-page, technical & local SEO
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Optimize YouTube/video content for discovery
Social Media:
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Develop organic strategies for all platforms
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Learn Meta, TikTok, LinkedIn, YouTube, etc. algorithms
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Plan content: copy, hashtags, engagement tactics
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Grow authority & active communities
🔹 Module 4: Paid Ads – Google, Meta & Social Platforms
Google Ads:
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Set up search, display, shopping & YouTube campaigns
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Use AI for optimization & performance analysis
Meta Ads:
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Master algorithm, ad sets, targeting & budgets
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Apply retargeting, smart placements, AI decisions
Other Platforms:
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Launch & optimize TikTok, Pinterest, Snapchat, LinkedIn ads
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Understand audience behavior & platform-specific CTAs
🔹 Module 5: Conversion & Lead Generation
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Use CRO tools, metrics & testing
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Improve landing pages, forms & funnels
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Run A/B tests on ads/pages
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Create lead magnets to capture quality leads
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Use CRMs & automation for nurturing
🔹 Module 6: Analytics, Reporting & Scaling
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Track performance across all platforms
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Use Google Analytics & custom dashboards
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Apply AI/ML for forecasting & scaling
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Adjust budgets based on data-driven insights
🔹 Module 7: Monetize Your Skills – Freelance & Agency Growth
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Build a personal brand in digital marketing
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Create a strong freelance portfolio & client pitch
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Use LinkedIn, IG & FB scraping for outreach
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Write winning proposals, cold emails & messages
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Start & grow a digital marketing agency
What Will You Learn?
- 🔹 Complete Digital Marketing Strategy Development
- Understand the entire digital marketing ecosystem and how top-performing businesses grow online.
- Build sales funnels tailored for different business goals (product launches, lead gen, webinars, etc.).
- Integrate funnels with email marketing automation tools and workflows.
- 🔹 High-Converting Copywriting & Visual Ad Creation
- Write persuasive ad copy for Facebook, Google, TikTok, and other platforms.
- Master SEO copywriting and social media storytelling to increase engagement.
- Create scroll-stopping visuals, Reels, YouTube Shorts, animations, and even AI-powered videos that drive results.
- 🔹 Expertise in SEO & Organic Social Media Growth
- Build and execute SEO strategies for websites, blogs, and YouTube channels.
- Master technical SEO, local SEO, video SEO, and voice search optimization.
- Grow audiences organically on Instagram, Facebook, TikTok, LinkedIn, YouTube, Pinterest, and Snapchat with proven content strategies.
- 🔹 Paid Advertising on Google, Meta, TikTok & More
- Learn how to set up and optimize ads on:
- Google Search, Display, Shopping, YouTube
- Facebook & Instagram (Meta Ads)
- TikTok, Pinterest, Snapchat, LinkedIn
- Understand ad algorithms, create winning ad creatives, set budgets, and use AI for data-driven decisions.
- 🔹 Conversion Rate Optimization & Lead Generation
- Optimize landing pages, ads, forms, and funnels for maximum conversions.
- Create high-converting lead magnets, CTAs, and CRM workflows to capture and nurture leads.
- Use analytics, A/B testing, and automation tools to drive more sales.
- 🔹 Analytics, Reporting & Scaling Strategies
- Track and analyze performance using Google Analytics, Facebook Pixel, TikTok Insights, and more.
- Build custom dashboards to measure campaign KPIs.
- Use AI tools to forecast success and plan scalable ad strategies.
- 🔹 Monetization: Freelancing & Agency Building
- Build your personal brand as a digital marketer.
- Create a high-impact portfolio and start getting freelance clients.
- Learn how to pitch services, write proposals, and generate leads from LinkedIn, Facebook, and Instagram.
- Set up and scale your own digital marketing agency.