E-Commerce Specialization

Categories: E-Commerce
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About Course

This 32-week course is designed to transform you into a highly skilled and proficient e-commerce and digital marketing professional. Whether you’re looking to set up your own e-commerce store, expand your business internationally, or excel in digital marketing campaigns, this course covers all aspects of running a successful online business, from the basics to advanced strategies.

Course Structure

The course is divided into several modules, each focusing on different areas of e-commerce, digital marketing, and the technical skills needed to thrive in the modern online marketplace. Each week includes in-depth lessons and practical exercises to ensure you’re not only learning but also applying the concepts in real-world scenarios.

Module 1: E-Commerce Foundations

  • Week 1-2: Introduction to E-Commerce Business Models, Understanding Marketplaces, and Platforms like Shopify, WooCommerce, and Amazon. You’ll learn how to choose the best model for your business, understand the platforms you’ll be using, and gain insights into the e-commerce ecosystem.
  • Week 3-4: Store Design and Optimization. Learn how to create aesthetically pleasing, conversion-friendly e-commerce stores that not only attract visitors but convert them into customers. You’ll also explore techniques for optimizing your product listings for better visibility and sales.

Module 2: Product Sourcing, Management, and Branding

  • Week 5-6: Product Sourcing & Dropshipping. Understand how to find the best suppliers, manage inventory, and handle product sourcing for dropshipping businesses. We will also explore private labeling and creating unique products to build your brand.
  • Week 7-8: Branding and Product Marketing. Discover the importance of branding, how to create your brand identity, and how to market your products effectively across multiple channels.

Module 3: Digital Marketing Fundamentals

  • Week 9-10: Social Media Marketing (SMM). Learn the fundamentals of social media marketing, including organic strategies for Facebook, Instagram, TikTok, Pinterest, and LinkedIn, and how to grow an engaged audience on these platforms.
  • Week 11-12: Content Marketing and SEO. Dive into search engine optimization (SEO) for e-commerce websites, and learn how to create compelling content that drives traffic and converts visitors into buyers.

Module 4: Paid Advertising & PPC Campaigns

  • Week 13-14: Introduction to Paid Advertising. Understand the basics of paid advertising, including Google Ads, Bing Ads, and Meta Ads, and how they can drive targeted traffic to your store.
  • Week 15-16: Mastering Google Ads & Meta Ads. This week focuses on mastering Google Ads and Meta Ads (Facebook & Instagram), covering everything from ad creation to campaign management and optimization for maximum ROI.

Module 5: Advanced Digital Marketing

  • Week 17-18: Programmatic Advertising. Get hands-on experience in setting up campaigns using Demand-Side Platforms (DSPs), leveraging data for audience targeting, and optimizing for performance.
  • Week 19-20: TikTok Marketing & Influencer Campaigns. Learn the basics of TikTok ads and explore how influencer marketing can boost your brand’s visibility and sales.

Module 6: Scaling and Expanding Globally

  • Week 21-22: International E-Commerce. Expand your business internationally by learning how to navigate global market dynamics, handle cross-border logistics, and set up international payment systems.
  • Week 23-24: Advanced Marketing for Global Markets. Develop culturally relevant campaigns, understand global consumer behavior, and craft international marketing strategies to build a global brand presence.

Module 7: Technical Skills and Tools

  • Week 25-26: Data Analysis & Technical Integrations. Learn how to analyze e-commerce performance using tools like Google Analytics, Excel, and Google Sheets, and implement technical integrations to streamline your operations.
  • Week 27-28: CRM & Cybersecurity for E-Commerce. Discover how to manage customer relationships, implement automation, and secure your website to protect both customer data and your business.

Module 8: Emerging Technologies

  • Week 29-30: 3D and AR in E-Commerce. Explore how 3D technology and augmented reality can enhance the e-commerce shopping experience, and learn how to implement these innovations to increase engagement and conversion rates.
  • Week 31-32: Automation & Future Trends. Learn how to automate marketing campaigns, integrate AI tools into your e-commerce strategy, and stay ahead of industry trends, including the role of automation and AI in the future of e-commerce.

Module 9: Personal Branding and Freelancing

  • Week 33-34: Personal Branding. Learn how to build a strong personal brand, create a portfolio, and establish yourself as an authority in the e-commerce space. This section is designed to help you stand out and attract business opportunities.
  • Week 35-36: Freelancing & Remote Job Opportunities. Understand the ins and outs of freelancing in e-commerce, from finding jobs to pitching your skills and building long-term client relationships. Learn how to turn your e-commerce expertise into a successful freelancing career or remote job.

Course Benefits:

  • Comprehensive Learning: The course covers every aspect of e-commerce and digital marketing, from the basics of platform setup to advanced techniques for scaling businesses.
  • Hands-On Projects: Throughout the course, you’ll work on practical, real-world projects to implement your learning and build a strong portfolio.
  • Expert Instructors: Learn from industry experts who provide insights, tips, and feedback throughout the course.
  • Career-Ready Skills: Upon completion, you’ll be equipped with the skills needed to start your own e-commerce business, improve an existing one, or secure freelance and remote job opportunities.

Whether you’re a beginner or someone looking to take your business or career to the next level, this course will provide you with the knowledge and tools to succeed in the fast-paced world of e-commerce and digital marketing. Start your journey to becoming an e-commerce and digital marketing expert today!

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What Will You Learn?

  • In this E-Commerce Specialization, you will learn to:
  • 1- Set Up E-Commerce Stores: Master the process of setting up and customizing stores on platforms like Shopify, WooCommerce, Amazon, Etsy, eBay, and more.
  • 2- Product Listing & Optimization: Learn how to list products effectively, optimize for SEO, and ensure product descriptions and images convert visitors into customers.
  • 3- E-Commerce Marketing Strategies: Gain expertise in both organic and paid marketing, including SEO, social media strategies, PPC campaigns, and influencer marketing.
  • 4- Managing Sales & Analytics: Understand how to track sales, analyze performance using tools like Google Analytics, and adjust your strategies for better results.
  • 5- Master Paid Advertising: Dive deep into Google Ads, Meta Ads (Facebook & Instagram), TikTok Ads, and programmatic advertising, optimizing for ROI.
  • 6- Scaling International E-Commerce: Learn how to expand your e-commerce business globally, manage international payments, logistics, and create effective global marketing campaigns.
  • 7- Advanced Technical Skills: Get hands-on experience with data analysis, CRM tools, automation, integrations, and advanced e-commerce technologies like 3D and Augmented Reality (AR).
  • 8- Develop Personal Branding & Freelancing Skills: Position yourself as an expert in e-commerce through personal branding and master freelancing skills to attract clients in the e-commerce space.
  • 9- Building a Sustainable E-Commerce Business: Learn how to create a scalable and sustainable e-commerce business with a strong focus on long-term growth.
  • By the end of this program, you will be fully equipped with the skills and knowledge to launch, manage, and grow your own e-commerce business or work as an expert in e-commerce and digital marketing.

Course Content

Course Introduction and E-Commerce Overview
Introduction to e-commerce concepts and course objectives.

Exploring Local E-Commerce in Pakistan
Insights into the local e-commerce landscape and platforms in Pakistan.

Global E-Commerce Market and Trends – Study leading platforms like Amazon and Shopify
Explore global e-commerce trends and leading platforms like Amazon and Shopify.

Effective Product Research Tools and Techniques
Learn how to use research tools to find profitable products.

Understanding Product Niches and Target Audiences
Understand how to identify niches and target specific audiences.

Advanced Product Research Tools (e.g., Jungle Scout, Helium 10, Oberlo)
Explore advanced tools like Jungle Scout and Helium 10 for product research.

How to Use Google Trends, SEMrush, and Other Tools for Market Analysis
Learn to use Google Trends and SEMrush for market and keyword analysis.

Finding Reliable Suppliers for Dropshipping and Wholesale (Alibaba, AliExpress, CJ Dropshipping)
Discover how to find reliable suppliers for dropshipping and wholesale.

Local Sourcing vs. International Sourcing (with examples from Pakistan)
Compare local and international sourcing methods with practical examples.

Negotiating and Building Long-Term Supplier Relationships
Master negotiation techniques and building long-term supplier relationships.

Getting Started with Dropshipping Accounts and Finding Profitable Niches
Learn to set up a dropshipping account and find profitable niches.

Exploring AliExpress, CJ Dropshipping, and the Dropshipping Supply Chain
Explore platforms like AliExpress and understand the dropshipping supply chain.

Automation Tools for Dropshipping and Introduction to Print-on-Demand
Learn about automation tools and an introduction to Print-on-Demand.

Setting Up Gelato and Printful Accounts and Finding Profitable POD Products
Set up accounts on Gelato and Printful and find profitable POD products.

POD Supply Chain Management and Sourcing Products Locally and Globally
Learn how to manage POD supply chains and source products locally and globally.

Introduction to Wholesale and Private Label Business Models
Understand the basics of wholesale and private label business models.

Accounts, Registrations, and Product Sourcing for Both Models
Learn how to set up accounts and source products for wholesale and private label.

Pricing, Negotiation, and Product Customization
Explore strategies for pricing, negotiation, and product customization.

Inventory Management, Warehousing, and Quality Control
Understand inventory management, warehousing, and quality control for wholesale and private label.

Marketing Strategies for Wholesale and Private Label Brands
Learn effective marketing strategies for wholesale and private label brands.

Basics of Canva for Visual Branding
Learn the basics of using Canva for creating visual branding materials.

CapCut for Video Marketing
Discover how to use CapCut for creating engaging video content.

Content Creation with AI Tools – Leverage ChatGPT
Learn to use AI tools like ChatGPT for generating content for your business.

AI Image and Video Generation Tools
Explore AI tools for generating images and videos for marketing.

Building a Brand Identity – Logo, Colors, and Storytelling
Understand how to create a strong brand identity with logos, colors, and storytelling.

Introduction to Shopify and Account Setup
Learn the basics of Shopify and how to set up your account.

Adding Products, Collections, and Navigation
Discover how to add products, create collections, and set up navigation.

Designing and Customizing Shopify Stores (Part 1)
Learn how to design and customize your Shopify store with initial adjustments.

Designing and Customizing Shopify Stores (Part 2)
Continue refining your store design and customization for optimal user experience.

Payment, Shipping, Taxes, and Basic Store Functionality
Set up payment gateways, shipping options, taxes, and core store features.

Installing and Configuring Essential Shopify Apps
Learn to install and configure essential apps to enhance store functionality.

Advanced Apps to Enhance Store Functionality
Explore advanced apps to improve the performance and features of your store.

Introduction to E-Commerce SEO and Social Media Marketing
Get introduced to SEO strategies and social media marketing for Shopify stores.

Shopify Analytics, CRO, and Customer Relationships
Learn how to use analytics, conversion rate optimization (CRO), and manage customer relationships.

Managing Orders, Returns, and Best Practices for Scaling
Discover best practices for order management, handling returns, and scaling your Shopify store.

Introduction to WordPress and Basic Site Setup
Learn how to set up WordPress and get familiar with the dashboard.

Choosing, Customizing Themes, and Essential Plugins
Discover how to choose and customize WordPress themes and install essential plugins.

Introduction to WooCommerce and Basic Configuration
Learn the basics of WooCommerce setup and initial configuration.

Adding Products, Categories, and Tags
Understand how to add products, categories, and tags to your WooCommerce store.

Configuring Payment Gateways and Shipping Options
Learn how to set up payment gateways and configure shipping options in WooCommerce.

Designing and Developing Your WordPress Site (Part 1)
Begin designing and developing your WordPress site with WooCommerce integration.

Designing and Developing Your WordPress Site (Part 2)
Continue refining your website design and development to enhance functionality.

WooCommerce SEO and Email Marketing
Learn how to optimize your WooCommerce store for SEO and leverage email marketing.

Social Media Integration and Analytics
Discover how to integrate your WooCommerce store with social media and use analytics.

Advanced Features, Extensions, and Post-Launch Strategies
Explore advanced WooCommerce features, extensions, and strategies for post-launch success.

Introduction to Amazon Selling and Business Models
Learn about different Amazon business models and how to get started with selling.

Importance of Product Research and Tools
Understand the significance of product research and the tools that can help.

Analyzing Market Demand and Competition
Learn how to analyze market demand and competition for effective product selection.

Product Selection and Crafting Effective Listings (Part 1)
Discover how to choose profitable products and start crafting product listings.

Product Selection and Crafting Effective Listings (Part 2)
Continue refining product selection and listing creation to boost visibility and sales.

Introduction to Amazon SEO and Writing High-Converting Descriptions
Learn Amazon SEO fundamentals and how to write descriptions that convert.

Importance of Product Images and Amazon PPC Basics
Understand the role of product images in conversion and the basics of Amazon PPC.

Setting Up and Managing PPC Campaigns
Learn how to set up and manage PPC campaigns to drive traffic to your listings.

Advanced PPC Strategies and Performance Analysis
Master advanced PPC techniques and how to analyze campaign performance.

Conversion Optimization and Leveraging Reviews
Learn how to optimize for conversions and leverage reviews to increase trust and sales.

Supplier Sourcing and Inventory Management
Learn strategies for sourcing suppliers and managing inventory efficiently.

Fulfillment Strategies (FBA vs. FBM)
Understand the differences between FBA and FBM, and decide which method suits your business.

Building Your Brand on Amazon
Learn how to build and enhance your brand identity on Amazon.

Leveraging Amazon Reviews and Customer Relationships
Discover how to leverage customer reviews and nurture long-term relationships.

Understanding and Optimizing with Amazon’s A9 Algorithm
Gain insights into the A9 algorithm and how to optimize listings for better rankings.

Overview of Online Marketplaces
Learn about the different online marketplaces available and their unique features.

Understanding Marketplace Dynamics
Gain insight into how online marketplaces work and the key factors for success.

Setting Up Your Store on eBay
Learn the process of creating and optimizing your eBay store for success.

eBay Best Practices for Success
Discover strategies to effectively sell and succeed on eBay.

Selling on Etsy
Learn how to start selling on Etsy and attract buyers to your store.

Success on Etsy
Dive deeper into advanced strategies to thrive on Etsy and increase sales.

Selling on TikTok Shop
Learn how to leverage TikTok Shop for selling products effectively.

Best Practices for TikTok Shop
Master the best practices for TikTok Shop to maximize exposure and sales.

Selling on Noon and Other Regional Marketplaces
Discover how to succeed on Noon and other regional online platforms.

Integrating Your Marketplace Sales Strategy
Learn how to integrate marketplace strategies across multiple platforms for seamless sales.

Pinterest Shop – Setup, Product Listing, Managing, and Optimization
Learn to set up and optimize your Pinterest shop for maximum reach and sales.

Instagram Shop – Setup, Product Listing, Managing, and Optimization
Master the setup and optimization of your Instagram shop to attract customers.

Facebook Marketplace – Setup, Product Listing, Managing, and Optimization
Learn to create and manage an effective Facebook Marketplace store.

Google Merchandise – Setup, Product Listing, Managing, and Optimization
Understand how to optimize your Google Merchandise shop for increased sales.

Integrating Social Media Shops into Your E-commerce Strategy
Learn how to incorporate social media shops into your overall e-commerce strategy for cohesive growth.

Overview of Organic Marketing
Understand the importance and strategies behind organic marketing for sustainable growth.

Content Marketing Fundamentals
Learn the core principles of content marketing to engage and attract your target audience.

SEO Foundation
Dive into the foundational concepts of SEO and its role in organic marketing.

Social Media Foundation
Learn how social media plays a pivotal role in organic marketing and audience engagement.

Customer Preference and Retention
Understand customer behavior and strategies to enhance retention and loyalty.

Introduction to SEO
Get introduced to SEO basics and its importance for driving organic traffic.

On-Page SEO Techniques
Learn the essential on-page SEO techniques for optimizing content and site structure.

Off-Page SEO Techniques
Discover off-page strategies like backlinking and outreach to boost SEO performance.

Technical SEO
Understand technical aspects of SEO, such as website speed and mobile optimization.

SEO Tools and Resources
Get familiar with essential SEO tools and resources for optimizing your website’s performance.

Introduction to Organic Social Media Marketing
Learn the basics of organic social media marketing and how it drives engagement.

Content Creation and Engagement Strategies
Discover strategies for creating engaging content and building a loyal audience.

Platform-Specific Techniques for Facebook and Instagram
Learn platform-specific strategies for organic growth on Facebook and Instagram.

Growing Organically on TikTok, Pinterest, YouTube, and LinkedIn
Master organic growth techniques for TikTok, Pinterest, YouTube, and LinkedIn.

Analytics, Optimization, and Long-Term Growth Strategies
Learn how to use analytics to optimize content and develop long-term organic growth strategies.

Introduction to PPC
Understand the basics of PPC advertising, its importance, and how it works.

Types of PPC Advertising
Explore different types of PPC ads, including search, display, and social ads.

Overview of Major PPC Platforms
Learn about major PPC platforms like Google Ads, Facebook Ads, and more.

Keyword Research for PPC
Learn the techniques for conducting effective keyword research for PPC campaigns.

Setting Up a Google Ads Account
Step-by-step guide on how to create and configure a Google Ads account for your campaigns.

Setting Up Your First Campaign on Google Ads
Learn how to set up your first successful PPC campaign on Google Ads.

Writing Effective Ad Copy
Understand the art of writing compelling and high-converting ad copy.

Targeting and Audience Segmentation
Learn how to effectively target and segment your audience to improve campaign results.

Understanding Ad Extensions
Discover the different types of ad extensions and how they enhance your PPC ads.

Budgeting and Bidding Strategies
Understand how to set budgets and implement bidding strategies for better campaign performance.

Comprehensive Introduction to Programmatic Advertising and Ecosystem Overview
Learn the fundamentals of programmatic advertising and the ecosystem behind it.

Hands-On Campaign Setup Using Demand-Side Platforms (DSPs)
Gain practical experience in setting up campaigns using Demand-Side Platforms.

Data Utilization, Audience Targeting, and Campaign Optimization Techniques
Learn how to use data for better targeting and optimization of your programmatic campaigns.

Performance Tracking, Attribution Models, and Reporting Best Practices
Understand how to track performance, use attribution models, and create effective reports.

Advanced Programmatic Strategies, Industry Trends, and Future Outlook
Explore advanced strategies in programmatic advertising and upcoming trends in the industry.

Overview of Meta Ads
Get an overview of Meta Ads, its importance, and the platforms it covers (Facebook, Instagram, etc.).

Setting Up Your Business Manager Account
Learn how to create and configure your Meta Business Manager account for ad management.

Understanding Meta Ads Objectives
Understand the different objectives you can set for your Meta Ads campaigns.

Audience Targeting Options
Learn about the various audience targeting options available on Meta platforms.

Creating Your First Ad Campaign
A step-by-step guide to creating your first Meta Ads campaign from start to finish.

Designing Effective Ad Creative
Learn how to design visually appealing and effective ad creatives for Meta Ads.

Copywriting for Meta Ads
Master the art of writing compelling ad copy that drives engagement and conversions.

Analyzing Ad Performance Metrics
Learn how to analyze the performance of your Meta Ads using key metrics and KPIs.

Optimizing Your Ads for Better Performance
Discover strategies to optimize your Meta Ads for improved results and better ROI.

Retargeting Strategies on Meta
Learn how to set up and implement retargeting campaigns on Meta platforms to re-engage potential customers.

Introduction to TikTok Ads
Understand the basics of TikTok Ads and their potential for brand growth and engagement.

Setting Up Your TikTok Business Account
Learn how to set up and configure your TikTok Business Account for ad management.

Creating Effective TikTok Ad Content
Discover how to create engaging and effective content tailored for TikTok ads.

Targeting and Audience Selection on TikTok
Learn the various audience targeting options available on TikTok for better campaign success.

Analyzing TikTok Ad Performance
Learn how to track and measure the performance of your TikTok ads using analytics tools.

Working with Influencers for Brand Growth
Understand how collaborating with influencers can help expand your brand presence and drive sales.

Identifying the Right Influencers
Learn how to identify influencers whose audience matches your target market for maximum impact.

Setting Up Influencer Campaigns
Discover how to structure and launch effective influencer marketing campaigns.

Measuring Influencer Campaign Success
Learn how to measure and evaluate the success of your influencer marketing campaigns.

Integrating TikTok and Influencer Strategies
Explore strategies for combining TikTok Ads with influencer marketing for a cohesive growth plan.

Understanding Global Market Dynamics
Learn about the challenges and opportunities in global e-commerce and how to navigate them.

Setting Up International Payment Solutions
Discover how to set up international payment gateways and handle cross-border transactions.

Cross-Border Logistics and Compliance
Understand the complexities of shipping, logistics, and legal requirements for international sales.

Crafting International Marketing Campaigns
Learn strategies to create culturally relevant and effective marketing campaigns for global markets.

Building a Global Brand
Explore ways to expand and position your brand internationally for a broad customer base.

Using Excel for Data Analysis and E-Commerce Insights
Learn to use Excel to analyze data and extract valuable insights for e-commerce decision-making.

Collaborative Data Management with Google Sheets for E-Commerce
Understand how to manage and collaborate on e-commerce data using Google Sheets.

Google Analytics: Tracking, Reporting, and Analyzing E-Commerce Metrics
Learn how to track and analyze e-commerce performance metrics using Google Analytics.

Advanced Reporting and Insights with Google Analytics and Other Tools Dive deeper into Google Analytics and other tools for advanced reporting and gaining actionable insights.
Dive deeper into Google Analytics and other tools for advanced reporting and gaining actionable insights.

Understanding User Behavior with Heatmaps and A/B Testing
Learn how to use heatmaps and A/B testing to understand user behavior and improve conversions.

Managing Customer Relationships and Automating E-Commerce Tasks with CRM Tools
Explore CRM tools to manage customer relationships and automate key e-commerce tasks.

Advanced CRM Applications for Segmentation and Personalization
Learn to use advanced CRM applications for better customer segmentation and personalized marketing.

Integrating E-Commerce Platforms and Tools with APIs and Automation
Understand how to integrate e-commerce platforms with APIs and automation tools for better efficiency.

Securing E-Commerce Websites and Ensuring Data Protection
Learn best practices for securing e-commerce websites and ensuring data privacy and protection.

Integrating All Skills in Real-World E-Commerce and Digital Marketing Projects
Apply your soft and technical skills in real-world e-commerce and digital marketing projects.

Understanding 3D Technology and Its Role in E-Commerce
Learn about the significance of 3D technology in e-commerce and how it enhances customer experience.

Using 3D to Enhance Product Listings and Marketing Materials
Discover how to integrate 3D technology into product listings and marketing materials for a better impact.

Introduction to Augmented Reality (AR) in E-Commerce
Understand the basics of AR and its growing role in transforming the e-commerce landscape.

Implementing AR for Virtual Product Try-Ons and Enhancing User Experience
Learn to implement AR for virtual product try-ons to improve user engagement and experience.

Combining 3D and AR for Advanced E-Commerce Experiences
Explore how to combine 3D and AR to create immersive and advanced e-commerce shopping experiences.

Introduction to Automation Tools for E-Commerce
Learn about automation tools that can streamline e-commerce processes and save time.

Automating Marketing Campaigns with AI and Other Tools
Explore how AI and other automation tools can help you automate and optimize marketing campaigns.

Advanced Integrations for E-Commerce Platforms
Learn how to integrate advanced tools and platforms for a seamless e-commerce operation.

Future Trends: Automation, AI, and 3D in E-Commerce
Discover future trends in automation, AI, and 3D technologies and their impact on e-commerce.

Creating a Tech-Enabled E-Commerce Strategy
Learn to develop a tech-enabled e-commerce strategy to future-proof your business and operations.

Defining Your Personal Brand and Setting Up Your Portfolio
Learn how to define your personal brand and create a strong portfolio to showcase your expertise.

Building a Strong Online Presence and Brand Identity
Discover how to build an impactful online presence and establish a consistent brand identity.

Creating Content and Establishing Thought Leadership
Learn how to create valuable content and position yourself as a thought leader in e-commerce.

Networking Online and Expanding Your Influence
Understand how to network effectively online and expand your professional influence in the industry.

Using Your Personal Brand to Accelerate Career and Business Growth
Learn strategies to leverage your personal brand for accelerating career and business growth.

Finding Jobs and Understanding Freelancing
Understand the basics of freelancing and how to find e-commerce-related job opportunities.

Crafting Freelancing Profiles and Gigs
Learn how to craft compelling freelancing profiles and gigs that attract potential clients.

Winning Freelance Projects through Social Media
Discover strategies for using social media to win freelance e-commerce projects.

Building Long-Term Client Relationships
Learn how to foster long-term relationships with clients and ensure repeat business.

Finding Remote Jobs and Pitching Skills
Explore how to find remote e-commerce jobs and effectively pitch your skills to potential employers.

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