E-Commerce Mastery
E-Commerce Mastery
- Duration: 13 Weeks
- Schedule: Monday to Friday
- Class Duration: 1 hour 30 minutes
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Week 1: E-Commerce Foundations and Local Market Insights
- Day 1: Course Introduction and E-Commerce Overview – Understand the scope and objectives of the course and e-commerce fundamentals.
- Day 2: Exploring Local E-Commerce in Pakistan – Insights into platforms like Daraz and other local opportunities.
- Day 3: Global E-Commerce Market and Trends – Study leading platforms like Amazon and Shopify.
- Day 4: Effective Product Research Tools and Techniques – Learn tools to identify trending and profitable products.
- Day 5: Understanding Product Niches and Target Audiences – Master selecting products for specific audiences.
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Week 2: Dropshipping and Print-on-Demand Essentials
- Day 1: Getting Started with Dropshipping Accounts and Finding Profitable Niches
- Day 2: Exploring AliExpress, CJ Dropshipping, and the Dropshipping Supply Chain
- Day 3: Automation Tools for Dropshipping and Introduction to Print-on-Demand (POD)
- Day 4: Setting Up Gelato and Printful Accounts and Finding Profitable POD Products
- Day 5: POD Supply Chain Management and Sourcing Products Locally and Globally
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Week 3: Wholesale and Private Label Business Models
- Day 1: Introduction to Wholesale and Private Label Business Models
- Day 2: Accounts, Registrations, and Product Sourcing for Both Models
- Day 3: Pricing, Negotiation, and Product Customization
- Day 4: Inventory Management, Warehousing, and Quality Control
- Day 5: Marketing Strategies for Wholesale and Private Label Brands
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Week 4: Creative Tools for E-Commerce Branding
- Day 1: Basics of Canva for Visual Branding – Design product banners and social media posts.
- Day 2: CapCut for Video Marketing – Create promotional and engaging video content.
- Day 3: Content Creation with AI Tools – Leverage ChatGPT for descriptions, blogs, and automation.
- Day 4: AI Image and Video Generation Tools – Use tools like DALL-E for marketing visuals.
- Day 5: Building a Brand Identity – Develop a consistent and appealing e-commerce brand.
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Week 5: Shopify Setup and Customization
- Day 1: Introduction to Shopify and Store Setup – Learn how to create a Shopify store from scratch.
- Day 2: Configuring Payments and Taxes – Set up payment gateways and tax rules for local and global sales.
- Day 3: Shopify Themes and Customization – Design and customize stores using themes and CSS.
- Day 4: Adding Products to Shopify – Master inventory management and product listing.
- Day 5: Optimizing Shopify with Apps – Use tools like Oberlo and Klaviyo to automate and enhance operations.
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Week 6: WooCommerce Basics and Store Management
- Day 1: Introduction to WooCommerce – Set up WooCommerce stores for WordPress-based e-commerce.
- Day 2: Enhancing WooCommerce with Plugins – Add features with plugins for SEO, payments, and analytics.
- Day 3: Designing WooCommerce Stores – Use Elementor and themes for a custom layout.
- Day 4: Managing Inventory and Orders in WooCommerce – Organize and track product inventory.
- Day 5: Integrating Local Payment Solutions – Set up payment methods for Pakistani customers.Â
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Week7: Online Marketplaces and Advanced Strategies
- Day 1: Overview of Online Marketplaces and Understanding Marketplace Dynamics
- Day 2: Setting Up Stores on eBay and eBay Best PracticesÂ
- Day 3: Setting Up Stores Etsy and Success on Etsy
- Day 4: Selling on TikTok Shop and Best Practices for Success
- Day 5: Selling on Noon and Integrating Marketplace Sales Strategies
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Week 8: Organic Growth and SEO Strategies
- Day 1: E-Commerce SEO Fundamentals – Optimize store content for better search engine rankings.
- Day 2: Technical SEO for Shopify and WooCommerce – Improve site speed, meta tags, and schema.
- Day 3: Creating Content for Organic Growth – Develop blogs, guides, and educational content.
- Day 4: Social Media Marketing for Organic Reach – Use Facebook, Instagram, and TikTok to attract customers.Â
- Day 5: Optimizing Local SEO for Pakistani Market – Leverage keywords and directories for local traffic.Â
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Week 9: Advanced Social Media Marketing and Meta Ads
- Day 1: Instagram Marketing for E-Commerce – Strategies for engagement and conversions.
- Day 2: Pinterest and TikTok Marketing Basics – Learn visual storytelling and short-video promotion.
- Day 3: Introduction to Meta Ads Manager – Set up ad accounts for e-commerce campaigns.
- Day 4: Creating High-Performing Ad Campaigns – Design and launch effective Meta ads.
- Day 5: Audience Targeting and Retargeting Strategies – Target specific customer segments for maximum ROI.Â
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Week 10: Advanced Advertising and Google Merchant Center
- Day 1: Google Merchant Center Setup – Learn to create and manage product feeds.
- Day 2: Google Shopping Ads Basics – Drive sales through Google Shopping campaigns.
- Day 3: Remarketing and Retargeting Ads – Re-engage potential customers with dynamic ads.
- Day 4: Optimizing Ad Campaign Performance – Analyze metrics to improve results.
- Day 5: Using TikTok Ads for E-Commerce Growth – Learn advanced ad strategies for TikTok.Â
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Week 11: Multi-Channel Advertising and Influencer Marketing
- Day 1: YouTube Video Ads for Product Promotion – Create engaging video ad campaigns.
- Day 2: Running Display Ads on Google – Use visuals to capture attention and drive traffic.
- Day 3: Collaborating with Influencers for Campaigns – Partner with influencers for brand visibility.
- Day 4: Affiliate Marketing Basics for E-Commerce – Build an affiliate network to scale sales.
- Day 5: Analyzing and Scaling Paid Campaigns – Use data-driven insights to scale successful ads.Â
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Week 12: Scaling E-Commerce Stores and Future Trends
- Day 1: After-Sale Customer Support Strategies – Build loyalty with effective communication.
- Day 2: Implementing Email Marketing for Sales – Use tools like Mailchimp to create automated campaigns.
- Day 3: Analyzing Store Performance with Tools – Use analytics platforms to monitor growth.
- Day 4: Exploring Future Trends in E-Commerce – Stay ahead with innovations like AR and AI.
- Day 5: Scaling and Automating Your E-Commerce Business – Build processes for long-term success.Â
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Week 13: Freelancing Skills for E-Commerce
- Day 1: Finding Jobs and Understanding Freelancing – Learn about freelancing platforms and remote job opportunities in e-commerce and digital marketing.
- Day 2: Crafting Freelancing Profiles and Gigs – Create optimized profiles and gigs on platforms like Fiverr, Upwork, and Freelancer.
- Day 3: Winning Freelance Projects – Master effective bidding, proposal writing, and strategies to secure projects.
- Day 4: Building Long-Term Client Relationships – Learn how to deliver exceptional service and retain clients for repeat business.
- Day 5: Finding Remote Jobs and Pitching Skills – Explore remote job boards and LinkedIn for job opportunities, and how to pitch your skills effectively.
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Final Project- Personal Portfolio Website Creation + Professional Profile Creation on LinkedIn
Instructor
Muhammad Imtiaz
E-commerce Growth Specialist & Digital Marketing Innovator | Spearheading Growth with Proven Multi-Platform Strategies | Committed to Driving Exceptional Business Results
Featured Review
This course provides a comprehensive introduction to the world of e-commerce, covering essential concepts, technologies, and business strategies necessary for success in online retail. Participants will explore the fundamental principles of e-commerce, the various business models, key technologies, and strategies for building and managing successful online businesses.