E-Commerce Specialization
E-Commerce Specialization
Duration: 32 Weeks
Schedule: Monday to Friday
Class Duration: 2:00 hours each day
Module 1: E-Commerce Foundations
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Week 1: E-Commerce Foundations and Local Market Insights
- Day 1: Course Introduction and E-Commerce OverviewÂ
- Day 2: Exploring Local E-Commerce in PakistanÂ
- Day 3: Global E-Commerce Market and Trends – Study leading platforms like Amazon and Shopify.
- Day 4: Effective Product Research Tools and TechniquesÂ
- Day 5: Understanding Product Niches and Target AudiencesÂ
Week 2: Product Research & Supplier Sourcing.Â
- Day 1: Advanced Product Research Tools (e.g., Jungle Scout, Helium 10, Oberlo)
- Day 2: How to Use Google Trends, SEMrush, and Other Tools for Market Analysis
- Day 3: Finding Reliable Suppliers for Dropshipping and Wholesale (Alibaba AliExpress, CJ Dropshipping)
- Day 4: Local Sourcing vs. International Sourcing (with examples from Pakistan)
- Day 5: Negotiating and Building Long-Term Supplier Relationships
Week 3: Dropshipping and Print-on-Demand Essentials
- Day 1: Getting Started with Dropshipping Accounts and Finding Profitable Niches
- Day 2: Exploring AliExpress, CJ Dropshipping, and the Dropshipping Supply Chain
- Day 3: Automation Tools for Dropshipping and Introduction to Print-on-Demand
- Day 4: Setting Up Gelato and Printful Accounts and Finding Profitable POD Products
- Day 5: POD Supply Chain Management and Sourcing Products Locally and Globally
Week 4: Wholesale and Private Label Business Models
- Day 1: Introduction to Wholesale and Private Label Business Models
- Day 2: Accounts, Registrations, and Product Sourcing for Both Models
- Day 3: Pricing, Negotiation, and Product Customization
- Day 4: Inventory Management, Warehousing, and Quality Control
- Day 5: Marketing Strategies for Wholesale and Private Label Brands
Week 5: Creative Tools for E-Commerce Branding
- Day 5: Building a Brand Identity. Logo, Colors, and Storytelling
- Day 1: Basics of Canva for Visual BrandingÂ
- Day 2: CapCut for Video MarketingÂ
- Day 3: Content Creation with AI Tools – Leverage ChatGPTÂ
- Day 4: AI Image and Video Generation ToolsÂ
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Module 2: Shopify Mastery
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Week 6: Shopify Store Design and Setup
- Day 1: Introduction to Shopify and Account Setup
- Day 2: Adding Products, Collections, and Navigation
- Day 3: Designing and Customizing Shopify Stores (Part 1)
- Day 4: Designing and Customizing Shopify Stores (Part 2)
- Day 5: Payment, Shipping, Taxes, and Basic Store Functionality
Week 7: Marketing, Apps, and Performance Optimization
- Day 1: Installing and Configuring Essential Shopify Apps
- Day 2: Advanced Apps to Enhance Store Functionality
- Day 3: Introduction to E-Commerce SEO and Social Media Marketing
- Day 4: Shopify Analytics, CRO, and Customer Relationships
- Day 5: Managing Orders, Returns, and Best Practices for Scaling
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Module 3: WooCommerce Mastery
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Week 8: WordPress Setup and Store Design
- Day 1: Introduction to WordPress and Basic Site Setup
- Day 2: Choosing, Customizing Themes, and Essential Plugins
- Day 3: Introduction to WooCommerce and Basic Configuration
- Day 4: Adding Products, Categories, and Tags
- Day 5: Configuring Payment Gateways and Shipping Options
Week 9: WooCommerce Store Setup and Optimization
- Day 1: Designing and Developing Your WordPress Site (Part 1)
- Day 2: Designing and Developing Your WordPress Site (Part 2)
- Day 3: WooCommerce SEO and Email Marketing
- Day 4: Social Media Integration and Analytics
- Day 5: Advanced Features, Extensions, and Post-Launch Strategies
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Module 4: Amazon Mastery
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Week 10: Foundations of Selling on Amazon and Product Research
- Day 1: Introduction to Amazon Selling and Business Models
- Day 2: Importance of Product Research and Tools
- Day 3: Analyzing Market Demand and Competition
- Day 4: Product Selection and Crafting Effective Listings (Part 1)
- Day 5: Product Selection and Crafting Effective Listings (Part 2)
Week 11: Amazon SEO, Advertising, and Optimization
- Day 1: Introduction to Amazon SEO and Writing High-Converting Descriptions
- Day 2: Importance of Product Images and Amazon PPC Basics
- Day 3: Setting Up and Managing PPC Campaigns
- Day 4: Advanced PPC Strategies and Performance Analysis
- Day 5: Conversion Optimization and Leveraging Reviews
Week 12: Scaling and Managing Your Amazon Business
- Day 1: Supplier Sourcing and Inventory Management
- Day 2: Fulfillment Strategies (FBA vs. FBM)
- Day 3: Building Your Brand on Amazon
- Day 4: Leveraging Amazon Reviews and Customer Relationships
- Day 5: Understanding and Optimizing with Amazon’s A9 Algorithm
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Module-5: Online Marketplaces Mastery
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Week 13: Introduction to Online Marketplaces
Day 1: Overview of Online Marketplaces
Day 2: Understanding Marketplace Dynamics
Day 3: Setting Up Your Store on eBay
Day 4: eBay Best Practices for Success
Day 5: Selling on Etsy
Week 14: Advanced Marketplace Strategies and Regional Platforms
Day 1: Success on Etsy
Day 2: Selling on TikTok Shop
Day 3: Best Practices for TikTok Shop
Day 4: Selling on Noon and Other Regional Marketplaces
Day 5: Integrating Your Marketplace Sales Strategy
Week 15: Social Media Shops and Integration
Day 1: Pinterest Shop – Setup, Product Listing, Managing, and Optimization
Day 2: Instagram Shop – Setup, Product Listing, Managing, and Optimization
Day 3: Facebook Marketplace – Setup, Product Listing, Managing, and Optimization
Day 4: Google Merchandise – Setup, Product Listing, Managing, and Optimization
Day 5: Integrating Social Media Shops into Your E-commerce Strategy
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Module-6: Organic Marketing
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Week 16: Introduction to Organic Marketing & Content Marketing Essentials
- Day 1: Overview of Organic Marketing
- Day 2: Content Marketing Fundamentals
- Day 3: SEO Foundation
- Day 4: Social Media Foundation
- Day 5: Customer Preference and Retention
Week 17: SEO Fundamentals
- Day 1: Introduction to SEO
- Day 2: On-Page SEO Techniques
- Day 3: Off-Page SEO Techniques
- Day 4: Technical SEO
- Day 5: SEO Tools and Resources
Week 18: Social Media Marketing
- Day 1: Introduction to Organic Social Media Marketing
- Day 2: Content Creation and Engagement Strategies
- Day 3: Platform-Specific Techniques for Facebook and Instagram
- Day 4: Growing Organically on TikTok, Pinterest, Youtube, and LinkedIn
- Day 5: Analytics, Optimization, and Long-Term Growth Strategies
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Module-7: PPC Mastery
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Week 19: Introduction to PPC Advertising
- Day 1: Introduction to PPC
- Day 2: Types of PPC Advertising
- Day 3: Overview of Major PPC Platforms
- Day 4: Keyword Research for PPC
- Day 5: Setting Up a Google Ads Account
Week 20: Creating and Managing PPC Campaigns
- Day 1: Setting Up Your First Campaign on Google Ads
- Day 2: Writing Effective Ad Copy
- Day 3: Targeting and Audience Segmentation
- Day 4: Understanding Ad Extensions
- Day 5: Budgeting and Bidding Strategies
Week 21: Advanced PPC Campaign Optimization
- Day 1: Search Campaigns Setup and Optimization
- Day 2: Display and Retargeting Campaigns
- Day 3: YouTube Ads (Skippable, Non-Skippable, Discovery)
- Day 4: Google Shopping Campaigns and Merchant Center Setup
- Day 5: Feed Management and Troubleshooting for Google Ads
Week 22: Mastering Programmatic Advertising
- Day 1: Comprehensive Introduction to Programmatic Advertising and Ecosystem Overview
- Day 2: Hands-On Campaign Setup Using Demand-Side Platforms (DSPs)
- Day 3: Data Utilization, Audience Targeting, and Campaign Optimization Techniques
- Day 4: Performance Tracking, Attribution Models, and Reporting Best Practices
- Day 5: Advanced Programmatic Strategies, Industry Trends, and Future Outlook
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Module-8: Meta Ads
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Week 23: Introduction to Meta Ads
- Day 1: Overview of Meta Ads
- Day 2: Setting Up Your Business Manager Account
- Day 3: Understanding Meta Ads Objectives
- Day 4: Audience Targeting Options
- Day 5: Creating Your First Ad Campaign
Week 24: Ad Creation and Optimization
- Day 1: Designing Effective Ad Creative
- Day 2: Copywriting for Meta Ads
- Day 3: Analyzing Ad Performance Metrics
- Day 4: Optimizing Your Ads for Better Performance
- Day 5: Retargeting Strategies on Meta
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Module-9: TikTok Ads & Influencer Marketing
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Week 25: TikTok Ads Basics
- Day 1: Introduction to TikTok Ads
- Day 2: Setting Up Your TikTok Business Account
- Day 3: Creating Effective TikTok Ad Content
- Day 4: Targeting and Audience Selection on TikTok
- Day 5: Analyzing TikTok Ad Performance
Week 26: Advanced TikTok and Influencer Marketing
- Day 1: Working with Influencers for Brand Growth
- Day 2: Identifying the Right Influencers
- Day 3: Setting Up Influencer Campaigns
- Day 4: Measuring Influencer Campaign Success
- Day 5: Integrating TikTok and Influencer Strategies
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Module-10: International E-Commerce Expansion
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Week 27: Scaling Your Global E-Commerce Presence
- Day 1: Understanding Global Market Dynamics
- Day 2: Setting Up International Payment Solutions
- Day 3: Cross-Border Logistics and Compliance
- Day 4: Crafting International Marketing Campaigns
- Day 5: Building a Global Brand
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Module 11- Soft and Technical Skills
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Week 28: Advanced Data Analysis and E-Commerce Technical Skills
- Day 1: Using Excel for Data Analysis and E-Commerce Insights
- Day 2: Collaborative Data Management with Google Sheets for E-Commerce
- Day 3: Google Analytics: Tracking, Reporting, and Analyzing E-Commerce Metrics
- Day 4: Advanced Reporting and Insights with Google Analytics and Other Tools
- Day 5: Understanding User Behavior with Heatmaps and A/B Testing
Week 29: CRM, Cybersecurity, and Technical Integrations for E-Commerce
- Day 6: Managing Customer Relationships and Automating E-Commerce Tasks with CRM Tools
- Day 7: Advanced CRM Applications for Segmentation and Personalization
- Day 8: Integrating E-Commerce Platforms and Tools with APIs and Automation
- Day 9: Securing E-Commerce Websites and Ensuring Data Protection
- Day 10: Integrating All Skills in Real-World E-Commerce and Digital Marketing Projects
Week 31: 3D Technology and Augmented Reality (AR) in E-Commerce
- Day 1: Understanding 3D Technology and Its Role in E-Commerce
- Day 2: Using 3D to Enhance Product Listings and Marketing Materials
- Day 3: Introduction to Augmented Reality (AR) in E-Commerce
- Day 4: Implementing AR for Virtual Product Try-Ons and Enhancing User Experience
- Day 5: Combining 3D and AR for Advanced E-Commerce Experiences
Week 32: Automation and Integration for Streamlining E-Commerce Operations
- Day 1: Introduction to Automation Tools for E-Commerce
- Day 2: Automating Marketing Campaigns with AI and Other Tools
- Day 3: Advanced Integrations for E-Commerce Platforms
- Day 4: Future Trends: Automation, AI, and 3D in E-Commerce
- Day 5: Creating a Tech-Enabled E-Commerce Strategy
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Module- 12: Earn to Grow
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Week 32: Freelancing Skills for E-Commerce
- Day 1: Finding Jobs and Understanding FreelancingÂ
- Day 2: Crafting Freelancing Profiles and Gigs
- Day 3: Winning Freelance Projects through Social MediaÂ
- Day 4: Building Long-Term Client RelationshipsÂ
- Day 5: Finding Remote Jobs and Pitching SkillsÂ
Instructor
Muhammad Imtiaz
E-commerce Growth Specialist & Digital Marketing Innovator | Spearheading Growth with Proven Multi-Platform Strategies | Committed to Driving Exceptional Business Results
Featured Review
An incredible, all-encompassing course! This E-Commerce Specialization program covers everything from setting up Shopify and WooCommerce stores to advanced marketing strategies like Meta and TikTok ads. The mix of hands-on skills—product sourcing, SEO, content creation—and in-depth guidance on e-commerce models was just what I needed to launch my own store with confidence. Highly recommend it for anyone serious about e-commerce success!